Behind "Adore": A Fragrant Tale of Serenity Amid Chaos
In the heart of our bustling metropolis, where life blurs past in streaks of neon and chrome, a delicate infusion of tranquility blossoms—a fragrance rich in history and personal journey, known simply as "Adore". Our debut scent "Adore" tells a story not just of olfactory delight, but of peaceful resilience. The narrative begins with our founder, Reuben Einstein, whose tale from his days at UCLA weaves into the essence of each fragranced candle we craft.
A Founder's Tale: Business, Books, and Botanics
Reuben's entrepreneurial spirit, kindled alongside his brother and his brother's girlfriend, led to the creation of Hard Candy Cosmetics—a brand that quickly became a synonym for innovation and fervor in the beauty industry. As their products graced the shelves, and demand soared, Reuben's life transformed into a thrilling, relentless pursuit of maintaining and growing a burgeoning business empire.
Simultaneously threading through his academic life at UCLA, Reuben straddled a line few can walk without stumbling—being a student and a business maverick. The weight of these dual roles bore down, turning days into a blur and nights into endless planning sessions. Yet, it was during this storm of success and schedules that a quiet wonder nestled its way into our founder's heart.
A Stroll and The Osmanthus Epiphany
To find solace amid the cacophony of his relentless schedule, Reuben took to the serenity of the Botanical Garden at UCLA. Stepping away from the metallic sheen and the constant buzz, he found respite under the canopy of flora, a verdant cathedral offering silence to the soul.
During these strolls, a chance encounter with an osmanthus tree changed everything. Small and unassuming, the tree bloomed with bright orange flowers, casting a spell not just on the eyes but the nose. The air hung heavy with the sweet, apricot-like fragrance of osmanthus—each inhalation was a thread lifting him away from the vortex of daily chaos.
Osmanthus: From Memory to Flame
The scent made an indelible mark in Reuben's memory, a sacred reminder that even in overwhelming swells, islands of peace exist. He carried the essence of this revelation from the botanical oases of the university to the design table when envisioning the very first scent for our boutique range of candles.
"Adore", our celebrated fragrance, is more than just a nod to elegant olfactory taste—it's a homage to finding balance. With notes that hint at the peaceful aura of that tiny, orange bloom, our osmanthus-scented candle represents more than luxury; it signifies a moment of calm, a beacon of serenity when life demands a storm.
A Flutter in Candlelight
Today, as we extend our osmanthus-scented candles, "Adore" to you, dear customers, we impart not merely a product, but the very story of Reuben—his battles, solace, and the eventual creation of a reminder that in every life's turbulence, there exists an escape into peace.
We pour into every candle a reflection of our brand ethos—serenity, resilience, and history. Designed for women of grace, who navigate the complexities of daily life with poise, our Adore range is more than an accessory to your space—it is an invitation to a sanctuary, a voyage to tranquility.
We lovingly dedicate our osmanthus fragrance, "Adore" to all of you who find beauty in the eye of life's storms, who dance with grace amidst the whirlwind. Light the wick, breathe in, and let the aroma transport you to your Botanical Garden, wherever it may be.
Embrace the spirit of serenity found in the profound story behind our "Adore" fragrance—a testament to the strength found in peaceful moments. Discover the harmonic blend of life's pace and pauses with every flicker of Osmanthus's flame..